New luxury: When chocolate becomes a luxury product… it is time to boost your brand!
New luxury: Wenn Schokolade zum Luxusprodukt wird… wird es Zeit, Ihre Brand zu boosten! What’s behind the Dubai chocolate mega-hype […]
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Tiffany’s Blue Book debut in Beijing taps Chinese culture
The Blue Book Fall collection, ‘Tiffany Céleste 2024,’ brings cosmic-inspired high jewels and watches to Beijing’s hutongs. On this page […]
ErlebnisWelt = ErlebnisWert von Marken
Nicole Rösler Ich bringe Menschen und Marken zum strahlen. Nicole Roesler, German Wunderwerk. Brandbooster.world bringt Ihnen Erfolg. Als Marke und […]
Wunder geschehen! Machen wir sie wahr…
Nicole Rösler21. Oktober 2024 Liebe Freundinnen und Freunde, liebe Wegbegleiterinnen und Wegbegleiter, herzlichen Dank für die vielen Glückwünsche zu neun […]
Gen Z’s joy in chaos: Why maximalism is back
Growing up against a backdrop of economic uncertainty and a climate crisis, Gen Z is finding joy through the act […]
Why luxury brands don’t sell themselves: Loyalty requires every interaction
Opinion: Luxury brands must continually earn client loyalty through exceptional, personalized interactions — complacency is the enemy of success, writes […]
Rise of the ‘chefluencers’: Can China cook up its own Nara Smith?
Der Aufstieg der „Chefluencer“: Kann China seine eigene Nara Smith zubereiten? Food-based influencers have cooked up a storm across the […]
Opinion: The brand is more important than the product
Meinung: Die Marke ist wichtiger als das Produkt Most luxury brands are too focused on their products. While products may […]
China’s new luxury marketing frontier: Mystic jewelry
Chinas neue Grenze der Luxusvermarktung: Mystischer Schmuck Stressed young Chinese white collar workers are buying hard luxury items they believe […]
From VIPs to ‘beyond money’: Luxury’s shift to ultra-high spenders
Von VIPs zu “beyond money”: Die Verlagerung des Luxus zu den Ultra-High Konsumenten Altagamma survey shows personalization, bespoke products, and […]