Exclusive in the next “Denker Dialog”: “25 Ocean Drive”!
Exklusiv im nächsten “Denker Dialog”: “25 Ocean Drive”! Never even heard of it? The next “Purpose Denker Dialog” with Nicole […]
New luxury: When chocolate becomes a luxury product… it is time to boost your brand!
New luxury: Wenn Schokolade zum Luxusprodukt wird… wird es Zeit, Ihre Brand zu boosten! What’s behind the Dubai chocolate mega-hype […]
Opinion: The brand is more important than the product
Meinung: Die Marke ist wichtiger als das Produkt Most luxury brands are too focused on their products. While products may […]
China’s new luxury marketing frontier: Mystic jewelry
Chinas neue Grenze der Luxusvermarktung: Mystischer Schmuck Stressed young Chinese white collar workers are buying hard luxury items they believe […]
From VIPs to ‘beyond money’: Luxury’s shift to ultra-high spenders
Von VIPs zu “beyond money”: Die Verlagerung des Luxus zu den Ultra-High Konsumenten Altagamma survey shows personalization, bespoke products, and […]
How brands are harnessing luxury’s love for literature in China
Wie sich Marken die Liebe der Chinesen zur Literatur zunutze machen Brands are leaning into books and literature to show […]
Gen Z’s spending patterns a mixed blessing for luxury brands in China
Das Konsumverhalten der Generation Z ist ein gemischter Segen für Luxusmarken in China China’s Gen Z exhibits contradictory consumption patterns […]
BOOST YOUR BUSINESS! The secret to success: The ten pillars of brand visibility!
BOOST YOUR BUSINESS! Erfolgsgeheimnis Markensichtbarkeit: Die zehn Säulen der Strahlkraft! Here, you can read, hear and see why brand visibility […]
What we offer
Was wir anbieten Home Our promise/ our offer: New Luxury! We see things different and through that, we make people […]